hitz.fm still reigns as Malaysia’s No.1 English radio station till today. According to the latest Nielsen Radio Audience Measurement, Wave 2, 2012, hitz fm is ranked No.7 among the Top 10 most-listened-to radio stations in the country with 1.7 million listeners tuning in weekly.The targeted listeners are between 10-29 years of age and the total time spent by listeners tuning-in to the station is recorded at 6 hours 54 minutes. This has lead to an increase of audience from 185,000 to 214,000 listeners, amounting to 12.5% in 2012 compared to the previous rating only at 9.3%
I was assigned to design a one-pager microsite to feature their latest app. The website is to promote and bring awareness to both their existing customers and potential customers. The new site not only allows people to directly download the app, but also has interesting functions that showcases their app capabilities. By using some simple animation and effects, it gives users a more interesting experience when browsing the page.