Melvita’s Stop Nasties Start Organic video was initiated by the client to bring awareness to the public about the unnoticed harmful chemicals we put on our skin every day. It was made for a campaign to encourage everyone to stop using products with harmful synthetic chemicals and start using organic products instead. The art direction used in the video was based on the corporate identity of the Melvita brand. Therefore, watercolour effects and floral patterns were used to convey the message while establishing the brand.
Art Direction & Production: Reuben Teo
Voice Over Talent: Moon
Client: Melvita Malaysia